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The best baking in London. Bread, cakes, viennoiserie and patisserie worth crossing town for.
A split-level room two minutes from Oxford Circus, and the same pistachio roll.
Award winner
Fred's second and larger site, spread over two floors just off Oxford Circus. The same counter as Holborn — pistachio and tiramisu rolls, pistachio frangipane brioche, cruffins filled with bechamel, mashed potato and parmesan — plus the iced tiramisu latte that made the place an internet destination. Open until six, later than Holborn. Named in the Good Food Guide's 50 Best British Bakeries for 2026.
| Monday | 07:30 – 18:00 |
|---|---|
| Tuesday | 07:30 – 18:00 |
| Wednesday | 07:30 – 18:00 |
| Thursday | 07:30 – 18:00 |
| Friday | 07:30 – 18:00 |
| Saturday | 08:30 – 18:00 |
| Sunday | 08:30 – 18:00 |
Hours from the venue’s own website, checked 1 September 2026.
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Data is compiled from public sources including OpenStreetMap, under the ODbL. Hours change often, so check before making a journey.